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The tipping point : how little things can make a big difference / Malcolm Gladwell. - New York ; Boston : Little, Brown and Company, 2002. - XII, 301, [2] strony ; 21 cm.
Author
Gladwell Malcolm (1963- ) Autor
Form of Work
Książki Literatura faktu, eseje, publicystyka
Demographic Group
Literatura amerykańska
Subject
Interakcje społeczne Język angielski Moda Przyczynowość Zachowanie
Genre/Form
Publicystyka
Domain
Psychologia Socjologia i społeczeństwo
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas [goodreads.com].
zob. w.bibliotece.pl
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Książka w języku angielskim.
Na okładce: #1 National bestseller. "A fascinating book that makes you see the world in a different way." - Fortune.
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